Nestlé / PurinaOne of the most crucial steps for change and transformation is to DO it. It sounds easy enough, but very often organizations get stuck in the phase of just thinking and visioning and they forget to get to action and learn from the activation of change by co-creating the future. For Nestlé Purina we designed an innovation expedition to help them understand the innovation ecosystem and translate their design challenges for the future into tangible pilot projects that they could start executing in co-creation with start-ups and scale-ups. Tools used a.o. visual thinking, design thinking, innovation design, ideation, empathy mapping.