Kramer Holding & VezetThe world is in need of a more sustainable and healthy food system. As one of the leading Dutch family-run organizations in the field of freshly cut vegetables and fruits, Kramer Holding is changing our habits around healthy lifestyles. We designed a program to stretch their thinking and look beyond the current horizon to a world 10 years out. In an extensive extreme scenario design approach, this far horizon was translated in a concrete strategy outline for the near future. Tools used a.o.: scenario-based reasoning, breakthrough strategy outlining, strategy design.